Wac Attack Lures was created in October of 2022 when 11 year old Logan decided to experiment with making his own fishing lures. He started with a single mold, and re-melting old fishing lures to create his first custom bait. Logan sold bottled water at the front of his neighborhood to earn enough money to buy more supplies, and started selling his baits on Facebook. WAL quickly took off and became more than Logan could handle on his own. In order to make sure Logan could stay focused on school and sports, his step dad Jason stepped in to help him. Logan has since moved on to new adventures, and Jason has taken over the operations of Wac Attack Lures.